The original, nonalcoholic version from the drive-in is almost painfully sweet and instantly gives you a brain freeze because of Sonic's magical pellet ice. Get the Android Weather app from Google Play, Win a Midday Makeover from Studio STL and West County, Hold my beer its time to sign up for the St. Patricks, Tims Travels: Dreaming in silestone and slabs its, Downtown is turning green for St. Patricks Day Parade, The 7brew Crew brings kindness, joy and of course,, Freshen up finds: Give your skin a slug-hug, What the Cluck! 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Cherry Limeade Sonic Seltzer is a genuinely bold soda experience! If your child will play baseball or softball this spring, youll need to stock up on appropriate clothing and equipment. Search by zip code to find your favorite Sonic Hard Seltzer flavors in your city. November 4, 2021. What are ya waiting for?! 1/2 oz Orange Liqueur. But those are stunts. Back in OKC, Mossman is banking on it. The Melon Medley seltzer tastes more like Japanese Melon Ramune soda than it does, say, a Watermelon Truly. Sonic Hard Seltzer. Sonic, the beloved fast food restaurant that has made its mark in supplying drinks to quench your thirst, is now joining the increasing trend of hard seltzer with its lineup. If somebody put a gun to your head right now and told you to describe the flavor of guava, would you know what to say? The press release does not specify when the SONIC Hard Seltzers will be available in St. Louis or where they will be purchased. Maybe Sonic had this demographic in mind when they formulated the Lemonade flavor, because we don't know who else this could possibly be for. As it so happens, the hard-seltzer-ficiation of Ocean Water would lead to a sea change for COOP. Has anyone tried these? Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. If faced with the challenge of describing guava flavors on the spot, it may prove difficult due to a lack of experience or familiarity. ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONIC's iconic frozen slushes - Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). To find a local retailer where SONIC Hard Seltzers are sold, click here. Sonic has taken a bold leap into the melon-flavored hard seltzer market, offering a refreshing take on the genre. As Oklahomas top-selling craft brewer, COOP had been carefully stewarding its own brand for the last 13 years, and with popular Sonic-style hard seltzer flavors, Mossman had a ready-made conversation starter with a nationally known licensor whose offices were just a mile south of the brewery. We know there are people out there who claim to enjoy sucking on wedges of lemon or lime for fun. Many of us may have noticed the difference in flavor between limes and lemons; At the same time, one delivers a refreshing, citrusy taste that excites our senses, and the other only serves an overpowering sourness. Served by SONIC's iconic Carhops, the restaurant's expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. We ended up throwing away the rest of them. Yet, sought-after actual guava flavoring can be. To learn more about the SONIC Hard Beverages products and where to purchase, visitsonichardbevs.com. Since 2007, Sonic has put its soft drinks program front and center with a profligate mix-and-match menu and daily Happy Hours. That non-alcoholic beverage pedigree has helped power banner billion-dollar revenues for the locally founded chain (which is now owned by Inspired Brands) throughout the pandemic when other quick-serve restaurants were scrambling to deploy QR codes. No way. If you're a fan of Crystal Light, Mio, or similar flavored water products, you'll probably enjoy this, as it's a dead ringer for Crystal Light Raspberry Lemonade. (According to. By using this site, you are agreeing to the site's terms of use. Sonic hard seltzers comes in a wide variety of flavors! Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html. (According to a 2021 Business Insider report, a full quarter of Sonics pandemic receipts came from its soft drink menu. On the front end of that seltzer craze, we decided that we would get into seltzer but with a very local-centric seltzer in Oklahoma, to stay focused on our home market, he recalls, crediting Spiked Snowmelt, a hard seltzer that Colorados Upslope Brewing Company introduced in May 2019, as a bellwether for the OKC brewerys own foray into FMBs. Sonic's Mango Guava seltzer tastes like pure mango. The ratio between sweetness and acidity is properly calibrated, but there's no depth to keep your palate engaged. This beverage offers a deceptively sweet taste sensation fit for those partial to flavored water products, such as Crystal Light and Mio. Its a winning combination indeed, including the delivery of variety across a unique combination of fruit flavors. While Texas boasts nearly 1,000 drive-in locations, there are zero Sonics in Maine and New Hampshire. Were actively negotiating with several parties to bring more licensed brands to market because we really feel like convergence between non-alc[oholic] and alcoholic beverages will continue to be a trend that grows moving forward here., Thats not to say its easy. This seltzer might also please fans of black cherry soda. This seltzer is by far the most candylike of any of the flavors, which is what we really wanted from Sonic seltzers. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. The lack of sugar really hurts the Ocean Water seltzer, which has notes of savory coconut and sour citric acid with a mildly salty aftertaste. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Some states clearly have a greater appetite for the restaurant than others,. Though no artificial sweeteners were listed on the label, its taste exhibited slight saccharine qualities that made for an overall pleasing flavor profile full of citrusy lime essence and oil notes. Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. According to data reviewed by VinePair, this spring, Sonic cracked the top-15 hard seltzer brands in Nielsen scan data for grocery, convenience, drug, and liquor stores, despite limited distribution and volume compared to both craft and mass-market category leaders. But in the 11 months since launching the brand, COOP has expanded its footprint twice: first to an additional six Midwestern states in October, and then to 24 more in March 2022. Read our full disclosure policy here. Boosted by changing tastes, emerging mainstream demand for perceived better for you beverages, and powerful cultural artifacts like Trevor Wallaces instant-classic Aint no laws when youre drinking Claws viral video/slogan nonpareil, hard seltzer went from unfairly slandered sorority slimmer to super-premium, all-demographic thirst quencher. The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. Updated: 10:54 AM CDT November 4, 2021. About COOP Beverage Works In addition to Oklahoma, SONIC Hard Seltzer is now available in Arizona, Arkansas, Kansas, Nebraska, Missouri & Texas! They come in two variety packs, Tropical and Citrus. Reviews on Truly Hard Seltzer Bar in Los Angeles, CA - Truly LA, Big Bar, The Edmon, EightyTwo, 90 West Lounge, The Normandie Club, Clifton's Republic, The Brickyard Pub, Southland Beer, EP & LP Its a lot easier for you to come in with Sonic hard seltzer than it is to get a meeting with the Wal-Marts of the world when youre pitching a small craft brand that the planogram guy has neither heard of, nor can find with a quick Google search, he says. 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While the accompanying illustration implies raspberry flavor, it tastes more akin to pink lemonade. In terms of the tactical execution of getting the Sonic hard seltzer from its tanks to store shelves, though, the brewer treats its licensed liquid pretty much identically to the rest of its offerings. Sign up for VP Pro now! Christmas came early for Sean Mossman two Decembers ago, and it came in the form of a phone call from Americas Drive-In. The president at Oklahoma Citys COOP Ale Works was headed into the holiday in relatively high spirits, having navigated the pandemics opening nine months with a successfully launched hard seltzer line and more new flavors on the horizon. We got some in Oklahoma. According to new reports, the hard seltzer market is expected to reach $49.4 billion by 2028[1], showing that the category is still highly in demand with no sign of slowing down. On the heels of our continued expansion into 39 states and being recognized as one of the top 10 fastest selling seltzer brands, were excited to deepen our product integration responsibly within the Conference and with its fans of legal drinking age.. Pick up a pack and host your own happy hour any time you want! Dont love them unfortunately, here in TN. SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and craveable take on classic SONIC flavors. We moved very fast, remembers Mossman. Following the adoption of the new name, and alongside entrepreneur Charlie Pappe, owner Troy Smith opened some 41 locations before Pappes death in 1967. To do that, Mossman needed to find new wholesalers and a lot of them. The closest positive comparison we can make to this is the San Pellegrino citrus sodas, but that's honestly a real stretch. No other fast-food place serves anything like it, and the company has copyrighted the drink's name. Unlike the classic soft drinks from drive-ins which contain added sugars and artificial sweeteners, these hard seltzers have minimal sugar content. Join our large community of insiders - it's totally free! SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. The water flavor packets are amazing! This actually looks like a partnership, adds Bichsel. . No content on this site may be reused in any fashion without written permission. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. This is, after all, the brand that lets you put literal candy inside your drinks and slushes, so it would only fit for their seltzer to shoot for that kind of sugary experience. Please look at the time stamp on the story to see when it was last updated. Beverages. If youre reading this, you probably know what came next: The craft beer industry, eyeing slowing growth in its maturing category, went looking for an answer to the White Claws of the world. The first impression reminded us of diluted 7UP, with a pleasant balance of sweet and sour. However, the reason for the change in name stemmed from a copyright conflict. Perfect for fans of black cherry soda or snow cones in the summertime, it achieves a unique candy-like sweetness that truly captures Sonics iconic identity. This material may not be published, broadcast, rewritten, or redistributed. We expected the plain Limeade seltzer to be kind of boring, but it was actually one of the tastier options. You need relationships with chain retailers, strong distribution, and licensed brands that the American drinking public would actually reach for instead of owned-and-operated brewery brands. After just under a year on shelves, Sonic hard seltzer is doing both. Your email address will not be published. I did drink them all because I refuse to waste alcohol (unless its Whiteclaw surge I just couldnt finish them) but I will not buy again unless its the only thing available. Its the brewerys ballgame. And its no secret why cans are the answer for this market. That sounds kind of unsexy, but your brand is one of your strongest assets, and you have to be really, really diligent about managing that and putting in the right places and treating it the right way, being consistent, he tells VinePair. Top Hat was already copyrighted, restricting the Oklahoma restaurants ability to expand. Your email address will not be published. The FDA requires that the total carbohydrates listed include sugarsa type of carbohydrate. What you need to know about Sonic hard seltzers. This is payable on March 28, 2023 to sh Ardagh Metal Packaging S.A. (NYSE: AMBP) Chief Executive Officer Oliver Graham will participate in a fireside chat at the Bank of America Securities 2023 Global Agriculture and Materials Con We are giving back in the communities where our employees live and work by investing in education in line with Sustainable Development Goal 4 Quality Education. Not just anybody can say I want to make alcoholic beverages, he says. (Well, MOST of them. Its sales velocity in major chain retailers is strong. We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. Continue reading to learn the number of Sonic Drive-In locations in your state. In 1953, the first model of the drive-in restaurant opened in Shawnee, Okla., originally named Top Hat. SONIC Hard Seltzer was made for any . At first, the brewer was plugging the resulting variety packs directly into its existing distribution network. SONIC Hard Seltzer became one of the top 10 fastest-selling seltzer brands in the country within its first three months and is on track for significant growth across the U.S., according to the press release. Sipping this reveals no evidence at all of the raspberry flavor promised by the illustration on the can. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. Where do the calories come from? The choice toward cans was an easy one as this is the iconic package for the hard seltzer market, Daniel says. Treat your taste buds to a unique blend of Japanese melon Ramune soda and Pepino Limon Gatorade with a hint of sweetness, culminating in an acidic cucumbery aftertaste like nothing youve ever experienced before. SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and adult take on classic SONIC flavors. COOP brews Sonic hard seltzers which now number eight flavors total in its home region, and contract-brews a third-party co-packer for the volume it needs across the rest of its footprint. The latest product offering takes inspiration from SONIC Drive-In signature beverage flavorswith a hard seltzer twist. True Sonic fans know that the chain's drink menu is at least as important as the food. So in mid-2020, they went back to the well, whipping up another Sonic-inspired hard seltzer, modeled after the restaurants polarizing, electric-blue Ocean Water to release in spring 2021. Sorry, Chili Cheese Tot lovers.) The fully immersive seltzer taproom will offer drinkers . Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time, saidSean Mossman, president of COOP Ale Works, makers of SONIC Hard Seltzer. Testers found its coconutty notes, along with sour citric acid flavors plus hints of saltiness, unsatisfying compared to other offerings like Cherry Limeade. By clicking Accept all cookies, you agree to the storing of cookies on your device and to the associated processing of personal data to enhance site navigation, analyse site usage, and assist in our marketing and performance efforts. If you drink seltzers, try it! Required fields are marked *. The Tropical Variety Pack has flavors, including Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple. Served through its iconic Carhops, the restaurants expansive, award-winning menu offers unique breakfast, lunch, dinner, snack and drink options for the whole family. Hard seltzer is expected to gain in popularity as the years go by. Trew Knowledge. While some of the calories in SONIC Hard Seltzer do come from those sugars and other carbohydrates, most of them come from the alcohol content itself. And by God, are those fans thirsty. All these flavors come in at only 100 calories each while containing no added sugar or gluten, making them healthier alternatives than many other items on Sonics restaurant drink menu (excluding alcohol). Some people go to Sonic just for this combination of blue coconut syrup and Sprite that smells vaguely like sunscreen (in a good way). Produced by COOP Ale Works in Oklahoma City, the line includes eight seltzers, three frozen offerings, and one hard sweet tea (though they arent offered at any of the chains restaurant locations). This beverage captures the nostalgia of childhood summer days with its tangy, punchy flavor. In this video I try the Sonic hard seltzer! And the choice to package this growth? They generously sent us a couple of cases so we could test out all the flavors and share our results with you. Whether Sonic hard seltzer can sell well in, say, New England, where the drive-ins brick-and-mortar presence is comparatively sparse, is an open question; Bichsel speculates that the going would get tougher for the licensed FMB further afield of its true-blue footprint. With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) The Lemonade Sonic seltzer is somewhat similar to the Limeade, only worse in every way. According to Velocity, Sonic Hard Seltzer arrived in the state of Oklahoma on 17 May, where it can be found in most liquor, convenience and grocery stores. The Citrus pack includes four flavors - Lemonade, Limeade, Lemon Berry, and Cherry Limeade; while the Tropical boasts Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water.