[65] By July's end, reports circulated that Nixon had 691 probable delegates for the convention, placing him over the 667 delegate threshold; Rockefeller, however, disputed these numbers. He then dropped him from the ticket. But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. A good presidential campaign slogan is memorable, meaningful, and appealing, according to Andrew Tejerina, marketer at Big Human, . Henry Clay and running mate, "We Polked you in '44, We shall Pierce you in '52" 1852 U.S. presidential campaign slogan of, "Free Soil, Free Labor, Free Speech, Free Men, Fremont" 1856 U.S. presidential campaign slogan of, "The Union must and shall be preserved!" "[45], On the last day of April, Rockefeller announced that he would campaign for the presidency, despite his previous statement to the contrary. Here, Business Insider surveys some of the winning slogans of the last 60 years, from Dwight E. Eisenhower's "I Like Ike," to the Barack Obama's "Change You can Believe In. [32], Due to Romney's exit, Nixon declared in early March that he would "greatly expand [his] efforts in the non-primary states",[33] with Time observing that Nixon could now focus his political attacks solely on President Johnson. The next month, during an interview with the Saturday Evening Post, Nixon flatly denied he was running for president. After hard-fought primary victories, JFK won his party's nomination and faced-off against sitting Vice President Richard Nixon. Meanwhile, Rockefeller began to be viewed more as a candidate, articulating that while not wishing to split the party, he was "willing to serveif called. From the back of the "Nixon Victory Special" car, he attacked Vice President Humphrey as well as the Secretary of Agriculture and Attorney General of the Johnson cabinet, over farmers' debt and rising crime. [21] Meanwhile, Nixon and his staff discussed handling the topic of the Vietnam War. List What exactly was Watergate? The position was soon temporarily filled by former Governor Henry Bellmon of Oklahoma. Cleveland's advice to his supporters after the allegations of his illegitimate child came to light. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". But before that, he was a representative and senator from California who went on to become the Vice President of the US from 1953 to 1961.. The Country's Risin', for Henry Clay and Frelinghuysen!" While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. All individuals are members or supporters of the Republican Party, unless otherwise stated. "Change We Can Believe In." . Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. [25], Nixon entered 1968 as the front-runner for the Republican nomination. "We are the ones we've been waiting for." Richard Nixon and John F. Kennedy in presidential debate American presidential election, 1960 Nixon received his party's presidential nomination and was opposed in the 1960 general election by Democrat John F. Kennedy. Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. Change was again the theme for the 1976 election, when Democrat Jimmy Carter took on Gerald Ford, who became president after the Watergate scandal forced Nixon's resignation. And Nixon's decision to bomb North Vietnam and mine Haiphong Harbor to stop a Communist offensive proved highly popular. ", But it was the unofficial slogan, initially first used by Clinton's advisers, that caught the imagination: "It's the economy, stupid.". The 1968 presidential campaign of Richard Nixon, the 36th Vice President of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy following a year's preparation and five years' political reorganization following defeats in . They advised him to soften his stance on the war, and encouraged him to shift his focus from foreign affairs to domestic policy to avoid the divisive war issue. It was going to be a Republican year anyway, with Vietnam and urban unrest dominating political debate, but Johnson's attack helped make it Nixon's year as well. Nixon had a head start, however, spending 1966 campaigning for Republican candidates and cultivating party conservatives. Our country may be rich in goods, but we are poor in spirit. One of the more humorous, unofficial, historic campaign slogans was "They Can't Lick Our Dick," which was used on at least four different campaign buttons for Richard Nixon. Nixon won nine of the thirteen state primaries held that season, although due to the population of his state, Governor Reagan won the popular vote while carrying only California. [73] It was later noted that the convention had featured Nixon as the centrist candidate with Rockefeller to his left and Reagan to his right. He is the man who, by the action of this convention, is now Mr. Republican. , "The Union now and forever" Stephen A. Douglas, "Union, liberty, peace" Abraham Lincoln, "For Union and Constitution" Abraham Lincoln (Also "The Union and the Constitution"), "An honorable, permanent and happy peace." Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. The Watergate scandal, which would consume the greater part of his second term, resulted in his ultimate resignation on August 9, 1974.[117]. 4 Copy quote. However, Johnson withdrew from the race before the primary, meanwhile Governor Reagan's name was on the ballot in Wisconsin, but he did not campaign in the state and was still not a declared candidate. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. Richard Nixon. , "Reduce the tariff on necessaries of life." Richard Nixon 1968 Button US Presidential Candidate Collectibles, Richard M. Nixon 1969-74 Term in Office US President & First Lady Collectibles, There are also other phrases that are not strictly campaign slogans, but describe a policy or set of programs proposed . This continued to be a major theme of the Nixon campaign, and would continue to be used extensively during the general election. Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". [57] Upon returning to the trail, Nixon found that Rockefeller had begun attacking him. Not surprisingly, as Ford tried to move away from the former . In the general election, Nixon emphasized "law and order", positioning himself as the champion of what he called the "silent majority". Ross Perot, "Building a bridge to the twenty-first century" Bill Clinton, "Bob Dole. 1928 U.S. presidential campaign slogan of, "A chicken in every pot and a car in every garage" Commonly cited version of a claim asserted in a Republican Party flier on behalf of the 1928 U.S. presidential campaign of, "All for 'Al' and 'Al' for All." His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". "Reform, prosperity and peace" 2008 U.S. presidential motto of John McCain. Another classic, "Don't change Dicks in the midst of a screw, vote for Nixon in '72," was also part of the election vernacular. Richard Nixon is that man. After narrowly losing the vice presidential nomination in 1956, Senator John F. Kennedy sought the presidency in 1960. "She's With Us" used by Jo Jorgensen's campaign. Riding high on an America's economic boom during his first four years in the White House, Reagan won a second term in 1984 under the slogan "It's Morning Again in America" broadcast into American households in an iconic campaign ad. [46] Immediately following his entrance, he defeated Nixon in the Massachusetts primary 30% to 26%. And we work toward the goal of an open world, open sky, open cities, open hearts, open minds. Top editors give you the stories you want delivered right to your inbox each weekday. "[24] Making appearances at fundraisers in his adopted home state of New York, Nixon helped to raise $300,000 for the re-election campaign of Senator Jacob K. Javits. Running well ahead of his opponent, incumbent Vice President Hubert Humphrey, his support slipped in the polls following his refusal to partake in presidential debates, and following an announcement from President Lyndon B. Johnson that a halt in the bombing of Vietnam had been negotiated. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. Most observers agree that if Nixon had simply "retired" from politics after 1960, the Republicans would have gladly given him a 2nd try for the Presidency 4 years later. "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. Like Nixon, rival George Romney began to organize in these states. Al Smith, "Happy Days Are Here Again" 1932 slogan by Democratic presidential candidate, "We are turning the corner" 1932 campaign slogan in the depths of the, "Let's Get Another Deck" 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a, "Let's Make It a Landon-Slide" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Life, Liberty, and Landon" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Remember Hoover!" Richard Nixon. Hurrah! Benjamin Harrison, "Four more years of the full dinner pail" William McKinley, "Let Well Enough Alone" William McKinley, "National Unity. [50] Nixon won the primary in Nebraska, defeating the undeclared Reagan 71% to 22%. PapasGoodOleDays. To all the people of the world. The tactic for choosing Eisenhower's 1956 re-election campaign slogan was to stick with what works: "I still Like Ike.". "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket. as well as other partner offers and accept our, Wally McNamee/CORBIS/Corbis via Getty Images, Cynthia Johnson/The LIFE Images Collection/Getty Images, Dirck Halstead/The LIFE Images Collection/Getty Images, Scott J. Ferrell/Congressional Quarterly/Getty Images. [9], On January 7, 1967, Nixon held a secret meeting with his closest advisers to discuss a potential campaign, brainstorming strategies to obtain sufficient delegates to win the Republican nomination. [96] Nixon went on a whistle-stop train tour of Ohio near the end of October. Back to home page Return to top. However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. At the Republican Party convention, Nixon won the nomination on the first ballot. The 1968 presidential campaign of Richard Nixon, the 36th vice president of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy, following a year's preparation and five years' political reorganization after defeats in the 1960 presidential election and the 1962 California gubernatorial election . At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. 1877 slogan of Tilden supporters during conflict that led to the, "Hayes the true and Wheeler too" Slogan and campaign song title for, "The boys in blue vote for Hayes and Wheeler" Hayes' appeal to fellow. McGovern hastily declared himself to be "1,000 percent" behind Eagleton. ", But it was the unofficial slogan, initially first used by Clinton's advisers, that caught the imagination: "It's the economy, stupid.". ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. To the Soviet people. When Henry Kissinger announced shortly before the election that he had resolved most major negotiating issues with North Vietnam and that therefore "Peace is at hand," it was only icing on the cake. "[88] By month's end, many in the Nixon campaign believed his election was guaranteed, beginning to prepare for the transition period, despite Nixon's warning that "the one thing that can beat us now is overconfidence. The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. Elected together with Eisenhower, he served as vice president during the height of the Cold War. There were none. used by. As a result, he began campaigning in Wisconsin where the second primary would be held. [114][115] Though he presided over Apollo 11 and the subsequent lunar landings, he later scaled back manned space exploration. He painted his opponent, Democrat George McGovern, as a threat to American values. "Forward Together" used by Hillary Clinton's campaign, on the side of her bus. Rector and Visitors of the University of Virginia, Scroll left to right to view a selection of exhibits, Notice of Non-Discrimination and Equal Opportunity, A Rough Guide to Richard Nixon's Conspiracy Theories, The Pentagon Papers: The view from the Oval Office. At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. "Stick it to the man by voting for a woman"- used by, "Feel the Bern" a common but unofficial slogan used by supporters of, "Make America Sane Again" common but unofficial slogan in support of, "Taking over the government to leave everyone alone" used by, "It's never too late to do the right thing" used by, "Restore The Soul of The Nation" used by, "Our best days still lie ahead" used by, "A new generation of leadership" used by, "Not left. ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. Double entendres everywhere! "Advance Liberty" used by Arvin Vohra's campaign, "For an Ecosocialist Green New Deal" used by Howie Hawkins' campaign, This page was last edited on 22 February 2023, at 10:43. Richard M. Nixon. People also asked. They analyzed video of Nixon, determining that he was at his best when speaking spontaneously. Publicly, Nixon supported the bombing halt and the negotiations; privately, however, his campaign urged South Vietnam's government to refuse to take part in the talks. However, polls suggested that in a head-to-head match up with incumbent President Lyndon Johnson, Nixon trailed 50% to 41%. Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in Europe Peace in America God Bless Wilson" Woodrow Wilson 1916 U.S. presidential campaign slogan, "America First" 1920 US presidential campaign theme of, "Keep Cool and Keep Coolidge" The 1924 presidential campaign slogan of, "Who but Hoover?" "I like Ike," is one of the most celebrated political slogans in US history. Richard Milhous Nixon (January 9, 1913 - April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974.A member of the Republican Party, he previously served as a representative and senator from California and was the 36th vice president from 1953 to 1961 under President Dwight D. Eisenhower.His five years in the White House saw reduction of U.S. involvement in the . During a stop, he briefly discussed Vietnam, although not in detail, stating that the United States "must prevent [such] confrontations",[30] but that the nation must also "help people in the free world fight against aggression, but not do their fighting for them. Nixon won the election. , "Universal amnesty, impartial suffrage" Greeley slogan showing support for reconciling with former members of the, "Tilden or Blood!" Who was president before Nixon? "[36] Reports suggested that the decision caused "Nixon's political stock [to] skyrocket. Nixon won 49 out of 50 states, taking all but Massachusetts. 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt, "Forward with Roosevelt" Franklin Roosevelt, "Better A Third Termer than a Third Rater" 1940 U.S. presidential campaign slogan of, "I Want Roosevelt Again!" Times Syndication Service. WASHINGTON, Nov. 27 (AP) -- The theme of President-elect Richard M. Nixon's inauguration is being changed from "Bring Us Together" -- the slogan he adopted after seeing it on a sign at a campaign . In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. Reagan moved to make the nomination unanimous. [7] He moved to New York, joining the Mudge Rose Guthrie Alexander & Ferdon law firm,[8] and regrouped, considering (but deciding against) a run for president in 1964, and beginning to plan for a 1968 presidential campaign. One of the more humorous, historic and unofficial campaign slogans was used on at least four different buttons for Richard Nixon in the early '70s. [99][100], At the beginning of November, President Johnson announced that a bombing had been halted in Vietnam; observers noted that the development significantly helped Humphrey, although Nixon had endorsed such talks. 2008 U.S. presidential campaign slogan of Barack Obama during the general election. The results were very close, and not until early the following morning could news organizations call the election.