Max Factor himself would use the beauty calibrator on his celebrity clients to help him gain a better understanding of their facial proportions and the kind of makeup style that would work for each one of them. With slogans such as, ‘Make-up for the Movies and You’, every woman could look like their favourite actress. It was a light, semiliquid greasepaint available in jars in a precisely graduated range of tan tone, suitable for the lighting and orthochromatic film emulsion used during that period. Max Factor (also known as Max Factor Sr.) is the man who created the Max Factor brand. Theatrical make-up, or greasepaint, was prone to cake and crack, and simply didn’t work well on the screen. The industry’s A-list attended the floodlit premiere and hailed it as the most stylish, modern and luxurious example of interior design. These actresses, along with many others, loved his makeup artistry skills so much that they regularly visited the Max Factor Salon, which back then was located close to Hollywood Boulevard. By continuing to use the site, you agree to the use of cookies. MGM would send their new starlets to Max Factor who would create an individual look with which they’d become well associated. Why I Decided to Create a Blogging & Styling Course, Pour Yourself a Refreshing Beauty Treat from these Aluminium Cans. I’m Luisa, a professional fashion stylist, editor and founder of Online Personal Stylist. Maksymilian Faktorowicz immigrated to the United States in 1904, where he changed his name into Max Factor and settled in Los Angeles, California. Max Factor. Maksymilian Faktorowicz was born in Russia in 1872 and was just nine years old when he was first apprenticed to a leading wigmaker and cosmetician. On seeing a motion picture for the first time, Max exclaimed that the heavy make-up was ‘terrifying’. During the 1920’s, the makeup mogul created a range of cosmetics that were available to the public. Max Factor Junior then took on the challenge in (1939) to create the first-ever smear-proof lipstick that stayed on and didn’t cause chaffing. Jean Harlow. Online Personal Stylist is a fashion and style platform where inspirational stories are told through fashion and where conscious fashion is mainstream! Max Factor created the world's first 'flexible grease paint' the 'pan cake' the lip gloss, the first smudge proof lipstick,makeup for 'black and white films',first commercially available concealer,liquid nail enamel,released the first water proof makeup, launched the first clear mascara!!! Max Factor Sr. is the man responsible for inventing the famous makeup looks of many starlets, including Jean Harlow’s platinum blonde hair, Lucille Ball’s false lashes, Clara Bow’s bob, and Joan Crawford’s “Hunter’s Bow” also known as overdrawn lips. The first makeup designed expressly for motion pictures was created by Max Factor in 1910. Both of the beauty micrometer inventors stated that there were two main measurements that they would look for when using the device. Initially, in the early years of running his makeup business, Max Factor would apply his products to film stars himself. Another attraction was his Beauty Calibrator machine, a scientific device designed to measure how a person’s facial features differed from the ‘ideal’, and how such flaws could be corrected with the right products, carefully applied, to create a perfect illusion. This was the beginning of the Max Factor brand that we know today. It was considered a derogatory phrase that wasn’t used in polite conversation. Max Factor, the founder, didn’t just create makeup—he invented the word. A visionary who pioneered make-up for the silver screen, he then gave that gift to women everywhere. Make Up: primer, lipstick or mascara - Max Factor has the right product for every occasion. By this time, people were now using cosmetics to “make themselves up”, hence the appropriate change of name. This first edition of lip gloss was created for the needs of black and white film actresses. The answer to this problem was developed by the Polish-Jewish cosmetician, Max Factor Sr., in the year 1914. was advised to go Blonde after a visit to the Powder Blue make-up room. In 1908, Polish-born Max Factor moved his family to Los Angeles to pursue work in the theatrical makeup industry. Adjoining the main salon were four lavish make-up rooms decorated to showcase the Max Factor ‘Colour Harmony Principle’, which stated that different colourings of eye, skin, and hair required different shades in order to look their best. It was thought at the time that seeing an actor’s “flaws” on a large scale on a cinema screen could be somewhat distracting. Make Up: primer, lipstick or mascara - Max Factor has the right product for every occasion. Fashion From Sri Lanka to Italy: What to Wear When Visiting Different Countries Around the World? As an Amazon Associate I earn from qualifying purchases. As a beauty professional and businessman, capable of creating revolutionary wigs and cosmetics for the time, Max Factor became increasingly sought after by movie stars and film makers alike. One of the world's pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. Max saw an opportunity to capitalise, and using his expertise began work to develop an alternative. After becoming a key figure in Hollywood, Max Factor’s name would often appear on movie credits and he himself even appeared in a couple of cameo roles. Also, the eyes should be separated by the width of one eye. The rest is history. Max Factor invented the first mascara wand, and we?ve turned it up a notch with new Lash Perfection Mascara. The Second World War made lipstick scarce, because several of its essential ingredients were used in the war effort (petroleum and Castor oil). So a room was decorated for each type: peach for Brownettes (Dark Blondes), dusty pink for Brunettes, powder blue for Blondes, and a soft green for Redheads. The beautician had many famous female clients, including Jane Harlow, Clara Bow, Joan Crawford, Rita Hayworth, Judy Garland, and Lucille Ball. Our versatile makeup lets you control your coverage. Tayla August 30th, 2011. Today Max Factor is one of the most recognisable names in the world and a multibillion-dollar beauty empire. This is the fascinating story of Max Factor: the man who invented makeup and the beauty micrometer. Federico Faggin Received a patent for a … His concoctions soon caught the attention of actors performing at the Royal Palace, and then Tsar Nicholas II himself, who appointed him the official cosmetician to the Russian Court. When the device is adjusted accurately, the operator can ensure correct measurements and precision of one thousandth of an inch. The makeup product was a thin greasepaint that could be used as film makeup, Unlike the alternatives around at the time, Factor’s creation didn’t crack or cake. Browse our products to find the perfect match for your look! However, Max Factor’s creations changed the world of makeup and the possibilities you could achieve from using beauty products. Inspirational stories told through fashion. Each advancement in filmmaking technology demanded further innovation and a steady supply of new products, for which Max was perfectly placed to become the authority. Max Factor the original had tried before his death in (1938), to create a new indelible lipstick; however, the ingredients often irritated the skin, and the colour of the lipstick often changed. 'Not many people know that Max Factor, the brand’s founder, actually invented the term "make-up,"' Pat told us. Max Factor permitted his wigs to be rented out to the movie studios on the condition that his sons were given parts in the film. Sources have described the beauty calibrator as “a contraption that looks like an instrument of torture”. Max Factor revolutionised the concept of beauty. This is the fascinating story of Max Factor: the man who invented makeup and the beauty micrometer. If comparing it to an item we’d recognise today, it could be said that it bears some mild similarities to a head brace. Let’s travel back to 1909, when Max Factor, a immigrant Polish cosmetician, launched the brand that would go on to become one of the biggest names in beauty history. ), he prescribed a course of electrolysis to remove the extra hair on her temples and forehead, leaving a cleaner, higher, and more refined hairline. Around seven decades on, formulas started to … The cream product came in 12 precisely-graduated shades, packaged in a glass jar. Adjoining the main salon were four lavish make-up rooms decorated to showcase the Max Factor ‘Colour Harmony Principle’, which stated that different colourings of eye, skin, and hair required different shades in order to look their best. Max Factor insisted that with the right cosmetics, every girl could look like a movie star. Max Factor is credited with many cosmetic innovations, among which are: Factor is a highly influential figure in makeup and film. Also around this time Max Factor invented lip gloss lipstick. He invented products that are now commonplace: foundation, eyebrow pencil, eye shadow, lip-gloss, concealer, false eyelashes, the mascara wand, and improved on many, many others. Of course, back then sophisticated lighting and special effects were not as advanced as they are today, so makeup played an important role in portraying the actors and actresses in a flattering way. On seeing a motion picture for the first time, Max exclaimed that the heavy make-up was ‘terrifying’. During those years, metal tubes were replaced by plastic and paper. For Joan Crawford he would invent the exaggerated ‘Hunter's Bow’ lip, characterised by its broad outline of the upper lip. Thanks to his creativity and innovative qualities, Factor had become recognised for curating custom-made makeup looks for each actor and actress in order to accentuate and flatter their best features. 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