We value your privacy. Our Brands. Having recognised the importance of knowledge as a key differentiator and the source for sustainable competitive advantage, Unilever has made significant investments in IT over the past decades. Risk managementOne immediate thing I'm looking for is an acknowledgement that risks do exist and need managing. FMCG companies like Unilever has remained dependent upon the available technologies for supporting their business in enhancing its inventory monitoring and management, which ultimately helped in supporting the supply chain and efficiencies in the distribution channel management (Devine and Williams, 2016). The current non-executive Chairman of Unilever N. V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. These include plan, ploy, pattern, position, and perspective (Pryor et al, 2007). Data Subject: The natural person that the personal data refers to. New products will be necessary to try to take advantage of new opportunities for consumers. To analyse the strategy of Unilever, the fourth P ‘Strategy as a position’ is inferred from the Mintzberg framework of 5 P’s. So let's take a look at three of the biggest. In 1954, a margarine factory was Such plans, for instance, are designed to enable the company to secure alternative material supplies on short notice, to transfer or share production between manufacturing sites, and to use substitute materials in our product formulations and recipes. Researchers also argued that company’s developing new products to existing markets can give them competitive advantage over competitors (Tajvidi and Karami, 2015; Kiss and Barr, 2017). Data Retention: The policies and processes used within Unilever for determining the time period for archiving and storing of personal data. Therefore, based on the PEST factors, the good strategies for Unilever will be market development and product development. Unilever is one of the world’s leading consumer goods companies with a portfolio of around 400 food and home and personal care brands and a turnover of €40 billion. Focus on qual… Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. On the other hand, as consumers increasingly demand more sophisticated personal care products, growth in the personal care market in Europe is rising at new heights. 16 No. 2017. Recent years have seen the organisation undergo massive transformation, and they have reduced their workforce by some 41% over the last ten years (Unilever, 2010). Hence, based on the model of Ansoff Matrix, the ‘good’ strategy for Unilever is product development where the company can develop products which stays ahead of competition and can attract more customers globally. Based on analysis of Unilever’s strengths, weaknesses, opportunities, and threats, the major strengths of company is its broad portfolio and diversified product range, which makes is significantly easier for the business to tap into the continually changing preferences of consumers across the globe (Hasan, 2015). Other strategies depicted in Handoff’s Matrix are market penetration (existing products in present market), market development (existing products in new market), and market or product diversification (new products in new markets) (Thijsen et al, 2014). With respect to socio-cultural factor, it can be argued that the raising health consciousness has presented Unilever with an opportunity to direct its products to address the continually increasing interest in healthcare products (Ramli, 2015). Define your standards and expectations for each dish and check if … This strategy was based on its need to reach the global customers for consumer goods products. This can also lead to increase in the company’s revenue in those regions where it currently operates but has low profit margins. . An existing example could be the detergent of Unilever that has provided with the benefit of real environment instead of a flawed strategy to re-position its existing products (Unilever UK & Ireland, 2017). Following this can allow Unilever to remain competitive and to increase profits through new product revenues. It is a multi-national company which was established by the parent company of Anglo-Dutch that own and operate many of the brands in consumer products around the world in the category of cleaning agents, beverages, foods, and personal care (Unilever, 2017). Unilever is a dual-listed company consisting of Unilever N. V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. ADVERTISEMENTS: Some of the most important characteristics of a company are as follows: 1. But can this importance be reflected without impacting growth and profitability? Based on Porter’s Generic Strategy Framework, the company’s ‘good’ strategy is based on selecting a generic strategy ‘Differentiation’ which allowed it to become profitable within the industry. and Vandermar, D., 2017. In. After determining the ‘good’ strategy of product development, Unilever can follow the new product strategy steps based on the model of Booz et al (1982). The new rules of globalization. Keiser, Garner and Vandermar (2017) stated that product development strategy does act as a secondary business-level strategy that can be used for company growth. and Holstius, K., 2015. For instance, Unilever can introduce new versions of its personal care products time to time to maintain its market share. My starting point: Unilever's latest annual report, where the company's directors are obliged to address the issue of risk. and Nunes, M.B., 2007. 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