Social media is king. Look through the instructions to learn which data you must give. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? Look for brands that are actively trying to promote themselves and look at how you can add to that. Instead, provide a general overview, such as "Parts alone last year cost $X.". Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. I spent some time working for a good friend in his race shop. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. Use all forms of media to showcase who you are: text, photo, audio, and video. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). What makes you stand out over other racing drivers. Sponsorship is not charity. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Getting a response from your sponsor on your proposal is amazing news. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. . Try and see the positive in every situation. 0000001109 00000 n Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Having Pearson Racing as spokespeople for your corporation and products/services. The second is a simple showcase of who you are. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. Some features will have numerous benefits. The racing team approaches a mid to high scale business organization asking them for sponsorship. Consider checking out Oval Track racing. 1. uC%q.Nbd VMdkydek/ ZU>~r5pf Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. It does not mean that it must include false claims or misleading information. If you cant think of anything to say or ask, consider whether the prospect is right for you. A picture of you in your race suit. Figure out what you can offer to a potential sponsor. Once you get the sponsorship agreement wrapped up, the real work has only begun. Ask the sponsor for a specific amount of money. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. Work from the outlines you prepared to include all of the important details. Download this 100 percentage editable presentation and get access to our highly . The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Pravega is the Sanskrit word for High Speed. <> E@!Euq[dIV%ehJQ5$ When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Racing Sponsors. Not only are you competing against other racing drivers but also against all other marketing activities. Write what the sponsor will get in return, working from the list you have prepared. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. From NASCAR, to Club Racing, to go-karting. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. The sponsor's eager and you know exactly what they're after. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. 02. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Do you have a special story? Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). How will the person opposite you stand to gain from the sponsorship? 0000002058 00000 n Yet you can derive nearly all the same benefits. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. The design proposal sponsorship is easy edit in InDesign. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. The target marketing group for the race car is the non-professional weekend autocross racer. But avoid: Well done on getting to your first sponsor meeting! Dont just assume that because youre posting nice pictures and updates, your audience will be interested. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. Sponsorships help defray these costs. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. 19 0 obj In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. And you can use it to find sponsors for your event through our Sponsor Finder tool. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Race Car Sponsorship Proposal Template. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. 2. There are plenty of people (often very young) who show up with that intent. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). Be consistent post regularly and stay on brand. 0000051603 00000 n Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. This is where your niche makes things easier. These are generally labor services vs paying cash or parts. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. No matter what you do, try and bring consistency into all elements of this process. Tallulah Philange has worked as a journalist since 2003. 78 0 obj <>stream Your sponsors would base their decision on how you're going to help them in exchange for their support. Many more also emulate a classic livery because it looks really cool, without any form of compensation. Sponsorship costs are negotiable and generally a one-time expense. Do you have a special story? Be sure to include a call-to-action so the decision-maker knows what you want them to . The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. Click the link below to read more. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. The hard work comes into sitting down and going through these steps. You never know, something. This needs to be the starting point in your sponsorship strategy. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. The organization aims to organize events such as auto motor racing, harness racing, slots . This high quality transparent png images is totally free on PNGkit. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. How it REALLY works, what it really is, and how to get it. Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Expand awareness of their product? Neither Agree Nor Disagree 2.18%. By getting your name into the press, your message is spread further than your existing audience. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. Racing cars is a very expensive pastime. But with good content and a consistent posting strategy, you can grow your following and increase your reach. % Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Click on the fillable fields and add the required data. You need to think about why a business would spend money to sponsor you. This is how you present yourself as a racing driver and show your value to potential sponsors. The racing team approaches a mid to high scale business organization asking them for sponsorship. If you are looking for racing sponsorship proposals, you are at the right place. Unfortunately, retaining sponsorship in the long term may not always be under your control. It takes only a couple of minutes. This is a more simple document that tells your story. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Do you have a very popular online presence? Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. The sponsorship package underpins the agreement fire your organization and your sponsor. How invested will they be in the sponsorship's success. If you want to run in one of the very few racing series that do get sponsors and prize money? When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Using these pre-formatted samples will save a lot of your time and effort. Expect serious, cutthroat competition with the higher stakes. Your personal brand should show who you are as a person and go beyond your racing. So fo ahead, drop them in the comments section below. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. So make it count. The best way to learn about racing sponsorship is to read as much as you can about the subject. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. You have to sponsor me because my car always gets 100 likes on social media. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. Disagree 0.87%. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. Fast shipping, quality parts. Enhance their brand's image? Itll be the basis for everything you post on social media, how you write race reports, and more. January 6, 2022. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. She also has edited and produced online content for those publications. Get involved in relevant discussions around motorsport and your niche. Contacting a sponsor is like contacting a potential employer. You need to show up to a potential sponsor with a persuasive, well thought out plan. Assess whether what you can offer will help them reach their goals in a broad sense. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. Sponsorship announcements throughout race season. Tell us about it. You might be operating in a specific niche (see below for more details) or area. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Match those goals with what you can offer. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. These details usually include your name and contact details and the name and contact details of the potential sponsor. A business or group sponsors a racer, providing monetary support. You need to know this to be able to create a compelling case for why a business should sponsor you. Another element of finding and securing sponsors is building a strong network. Before approaching a sponsor, draft a proposal first. Sponsorship brings so much more than a logo on a car . Focus on the businesss goals rather than your life story. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. I think motorsports has become too commercial and that sponsorship interferes with good racing. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. Agree 16.59%. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Helping race directors share expertise and learn from each other is a big part of what we do. Your proposal must show depth and that you took the time to understand each sponsor. xref Download Its about being a christian role. Organize the proposal in sections. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. People love to talk about themselves so ask questions and chat about them. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. Is your account popular How many Thousands of followers do you have? Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. <> Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals.
Steve Kirsch Covid Article, Articles R